Rare Earth Organics is 100% organic, plant-based cafe that specializes in gourmet cuisines.
As I mentioned in my first pitch, Fish hawk, Florida is a growing community that is located close to the heart of Tampa. This community is continuing to develop and already has most everything you would find in a small city; grocery stores, banks, doctor offices, homes, parks, nature trails, water parks, some chain restaurants, fast food places, etc.
I see many people in this town striving to be health conscious and live an active lifestyle with their families. Being a community full of families who strive to live a healthy fitness lifestyle, food is a big issue. Fast food places (such as McDonalds, Taco Bell, and Sonic), along with some ice cream places, and a few chain restaurant that let's just say are..."eh", make up the food options in this community.
As a plant-based eater, I personally find it very difficult to find places to enjoy in this community that offer foods that fit my dietary needs such as plant-based, vegan, gluten free, non-processed healthy foods. With this personal unmet need, I can't help but believe there may be others out there that would consider the restaurant options in this area as an unmet need for them as well. Whether one is Vegan, Vegetarian, or just wants some healthier options, I feel this is truly an unmet need in the Tampa bay area, particularly in the community of Fish hawk. That is why I created the idea of Rare Earth Organics Cafe.
I want to bring a restaurant to the market that offers creative plant-based cuisine that is both rich in flavor and of course, nutrient dense. This cafe will offer a unique environment that focuses on supporting nutritional wellness and sustainability for every person who walks into the door. Rare Earth Organics will ensure to select the finest organic ingredients while also supporting local farmers, sustainable agriculture and environmentally friendly products.
Note: I have been recovering from being sick, so forgive my pitch isn't as dynamic as I would have liked.
Thanks for watching!
Most of the feedback I received was positive, as many students can relate to wanting healthier/dietary restriction options even in their areas and on campus. Although I don't have five that came up, one thing that was mentioned that I am highly considering incorporating into my business is having a few healthy grass-fed meat options in order to attract more customers and be more diverse. My cafe will be mostly plant-based, and offer the highest quality in every aspect of the food ingredients, whether it be a vegan dish or a meat option. That is how I will incorporate the feedback into this idea napkin.
Note: I have been recovering from being sick, so forgive my pitch isn't as dynamic as I would have liked.
Thanks for watching!
Reflection:
Most of the feedback I received was positive, as many students can relate to wanting healthier/dietary restriction options even in their areas and on campus. Although I don't have five that came up, one thing that was mentioned that I am highly considering incorporating into my business is having a few healthy grass-fed meat options in order to attract more customers and be more diverse. My cafe will be mostly plant-based, and offer the highest quality in every aspect of the food ingredients, whether it be a vegan dish or a meat option. That is how I will incorporate the feedback into this idea napkin.
Hello Rebecca, I enjoy watching your Elevator Pitch3. As I am a health consciousness, I love your idea about 100% organic café. It would be a great option for the dining out. I liked your video how you talked about structurally, saying introduction, issues, then your idea. I think your video would look better if you try to speak to the camera instead of reading a memo.
ReplyDeleteI posted in my blog that making a sushi fast food restaurant due to lack of food options.
Good work.
Here is my post, you can take a look. http://yukikokurashima.blogspot.com/2016/03/elevator-pitch-no-3.html
Rebecca,
ReplyDeleteBorn and raised in Tampa, I completely agree that Fish Hawk is an area that is soon to be booming with people. These people are not all going to want to eat fast food and chain restaurants. I think that your idea would work in Fish Hawk if it is in a good location and has a good atmosphere for the people inside. Also, if all of the products are locally grown and bought, many Fish Hawk residents will want to support their local economy. I do not have a problem with you reading the pitch because you were able to remember everything you wanted to say and accurately got your point across. Overall a very good job, and if you get the chance check out my blog as well! http://ghioto.blogspot.com
Hey Rebecca,
ReplyDeleteI think that your idea will be a major hit in Fish Hawk. Your pitch was well delivered and I think it is great that this business gives back to the community by buying local produce. Plus, this caters to a new generation of people who rather eat healthy than rely on fast food.
check out my blog: http://blazingllamas.blogspot.com/2016/03/elevator-pitch-3.html
Hi Rebecca,
ReplyDeleteI like your idea for healthy sustainable food. My family eats a lot of organic and locally farmed fruits and vegetables. We are always looking for a healthier type option and your business idea sounds perfect for what we are looking for. I agree with the portion of your feedback where it was recommended to incorporate a grass fed meet option. Even though we love our veggies, we also look for meat type options at times. You would definitely benefit offering that as an alternative, and pull an additional market segment that enjoys eating healthy but also enjoys meat. Great idea, and good luck. You can view my pitch here: http://jww3.blogspot.com/2016/03/1-pitch.html.
Jim