My Unfair Advantage

Rare Earth Organics is 100% organic, plant-based cafe that specializes in gourmet cuisines. I want to bring a restaurant to the market that offers creative plant-based cuisine that is both rich in flavor and of course, nutrient dense. Rare Earth Organics is 100% organic, plant-based cafe that specializes in gourmet cuisines. I want to bring a restaurant to the market that offers creative plant-based cuisine that is rich in flavor and nutrient dense at the same time. I live in the area known as Fishhawk. Fish hawk, Florida is a growing community right outside of Tampa that has most everything you would find in a small city; grocery stores, banks, doctor offices, homes, parks, nature trails, water parks, some chain restaurants, fast food places and so on. Being a community full of families who strive to live a healthy fitness lifestyle, food is a big issue. Fast food places (such as McDonalds, Taco Bell, and Sonic), along with ice cream places, and a few chain restaurant that let's just say are..."eh", make up the food options in this community.

Resources that I already possess: 

• Quick learner 
• Deep thinker 
• My two connections (Santana & Stephanie)
• Plant-based cuisine 
• Compassionate 
• Hardworking 
• High Energy
• Dreamer 
• Determined
• Social media
• local farm to table
• Organic, fresh foods

VRIN analysis

Human Capital that plays into my unfair advantage:

• Quick learner 
• Deep thinker 
• Compassionate 
• Hardworking 
• High Energy
• Dreamer 
• Determined

Other aspects that feed my unfair advantage: 

Santana Iglesias

Santana started her own business with her good friend and partner, Nicole. Santana works with the well known Deepak Chopra, going different health places/restaurants/farms around the world and documenting the experience. Basically she is promoting a lifestyle and filming her experience. She is certainly a valuable and rare addition to this venture.

Stephanie Martin. 

Mrs. Martin is a holistic practitioner, certified nutrition consultant, and yoga instructor. She is incredibly knowledgable and knows so much about the wellness industry. She is also a rare and valuable connection. 

Hippocrates Health Institute (http://hippocratesinst.org if interested) 

Hippocrates Health Institute is a tropical 50-acre setting in West Palm Beach, Florida. Guests from all over the world benefit from health and nutritional counseling, non-invasive remedial and youth-enhancing therapies, state of the art spa services, inspiring talks on life principles and a tantalizing daily buffet of enzyme-rich, organic meals at this wonderful place.The goal of HHI is to assist people in taking responsibility for their lives and to help them internalize and actualize an existence free from premature aging, disease and needless pain.

My top resource for my venture is the connections I've made; (Santana and Stephanie) due to the people/connections they know, as well as their knowledge of the wellness industry.

V

1. Keeps customers returning and makes process smooth 
2. Never stop until perfection is reached 
3. Makes customer want to buy product due to quicker process 
4. Makes company a morally beneficial purchase and helps mankind 
5. Makes transition and purchase easy and efficient 
6. Again helps customers in transition to new model while keeping profits for the company 
7. Allows company to reach all customers and respond quickly 
8. Always keeps systems working and customers happy 
9. We will be only company like us in the market 
10. Furthers the company and ideas always and extensively 

R (1-10 (rarest) --(Scale)

1. 5
2. 10
3. 10
4. 5
5. 7
6. 6
7. 1
8. 19
9. 8
10. 10

 I (1-10 Scale, 1 being easiest to imitate)

1. 1
2. 10
3. 7
4. 8
5. 3
6. 1
7. 2
8. 10
9. 9
10. 10

N (1-10 Scale, 1 is very substitutable)

1. 10
2. 1
3. 5
4. 3
5. 4
6. 8
7. 7
8. 1
9. 10
10. 10