Amazon Whisperer

• Rare Earth Organics is 100% organic, plant-based cafe that specializes in gourmet cuisines. I want to bring a restaurant to the market that offers creative plant-based cuisine that is both rich in flavor and of course, nutrient dense. This cafe will offer a unique environment that focuses on supporting nutritional wellness and sustainability for every person who walks into the door. Rare Earth Organics will ensure to select the finest organic ingredients while also supporting local farmers, sustainable agriculture and environmentally friendly products. Our revenue drivers is limited right now to the cafe.

• The next product that Rare Earth Organics will offer is a superfood trail mix line.
• Customers need a healthy snack that they can take on the go.

• Adding a trail mix line will enable customers to be healthy on the go! It is a misconception that traditional trail mixes that you find at Publix/ other grocery chains are healthy. Most are highly processed, have added sulfur and sugars,  etc. Once these wonderful nuts and berries are processed, they loose their nutritional value. Most of the time people are just eating empty calories and missing out on all the benefits. 

• This trail mix will offer a variety of raw, organic superfoods carefully selected from different parts of the world that will nourish the body and provide sufficient energy to every consumer. 

• Amazon.com  ----> http://www.amazon.com/Wilderness-Poets-Harvest-Organic-Trail/dp/B00ELNQDNK/ref=pd_sim_325_5?ie=UTF8&dpID=51I173fqcNL&dpSrc=sims&preST=_AC_UL160_SR107%2C160_&refRID=1H4KJGDY1DHNNRAX7AQ2

• This product is 100% certified organic, gluten free, dairy free, raw, non-GMO, no pesticides, etc. Most customers gave it a good rating, however, some claimed it to be dry and unenjoyable. The dryness to me sounds like it was expired. Most raw nuts and berries are naturally very flavorful.

• I would make many changes to the product. First off, I would have a different variety of ingredients. I also would change the packaging, perhaps make a clear pouch so customers can see the product I am offering. 

• As I mentioned before, I think this product would be a great addition because everyone likes to have snacks around to have when they cannot have a meal right away. This would be a healthy option for people who want to nourish their bodies and give them vitamins, minerals, and energy while also curing a sweet tooth. 

Reading Reflection | Week 11

Gary Pisano: You Need an Innovation Strategy (Harvard Business Review, June 2015)

Questions being answered regarding Harvard Business Review

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

2) Identify at least one part of the reading that was confusing to you.

3) If you were able to ask two questions to the author, what would you ask? Why?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

1. While reading Gary Pisano's article in the Harvard Business Review, there were many sections that stood out to me. I personally enjoyed learning about the essential elements for a successful presentation to venture capitalist. This section really goes into depth about the qualities team members must have, as well as the necessities that the product, business plan, and market must have in order to work.

2. I found this article to be very clear and concise. I really didn't have any section that was confusing to me. I enjoyed it!


3. If I were able to ask the author two questions:

1. What would you say is the most important aspect of capital markets?
2. What are the best ways to master venture capitalism?

I would ask these questions in order to hear the perspective of an intelligent writer and also to learn about the author's ventures that lead him to the place he is today.


4. I don't have anything in particular that I felt the author was wrong about. I really enjoyed this chapter and learning about the venture capital market. 

My Unfair Advantage

Rare Earth Organics is 100% organic, plant-based cafe that specializes in gourmet cuisines. I want to bring a restaurant to the market that offers creative plant-based cuisine that is both rich in flavor and of course, nutrient dense. Rare Earth Organics is 100% organic, plant-based cafe that specializes in gourmet cuisines. I want to bring a restaurant to the market that offers creative plant-based cuisine that is rich in flavor and nutrient dense at the same time. I live in the area known as Fishhawk. Fish hawk, Florida is a growing community right outside of Tampa that has most everything you would find in a small city; grocery stores, banks, doctor offices, homes, parks, nature trails, water parks, some chain restaurants, fast food places and so on. Being a community full of families who strive to live a healthy fitness lifestyle, food is a big issue. Fast food places (such as McDonalds, Taco Bell, and Sonic), along with ice cream places, and a few chain restaurant that let's just say are..."eh", make up the food options in this community.

Resources that I already possess: 

• Quick learner 
• Deep thinker 
• My two connections (Santana & Stephanie)
• Plant-based cuisine 
• Compassionate 
• Hardworking 
• High Energy
• Dreamer 
• Determined
• Social media
• local farm to table
• Organic, fresh foods

VRIN analysis

Human Capital that plays into my unfair advantage:

• Quick learner 
• Deep thinker 
• Compassionate 
• Hardworking 
• High Energy
• Dreamer 
• Determined

Other aspects that feed my unfair advantage: 

Santana Iglesias

Santana started her own business with her good friend and partner, Nicole. Santana works with the well known Deepak Chopra, going different health places/restaurants/farms around the world and documenting the experience. Basically she is promoting a lifestyle and filming her experience. She is certainly a valuable and rare addition to this venture.

Stephanie Martin. 

Mrs. Martin is a holistic practitioner, certified nutrition consultant, and yoga instructor. She is incredibly knowledgable and knows so much about the wellness industry. She is also a rare and valuable connection. 

Hippocrates Health Institute (http://hippocratesinst.org if interested) 

Hippocrates Health Institute is a tropical 50-acre setting in West Palm Beach, Florida. Guests from all over the world benefit from health and nutritional counseling, non-invasive remedial and youth-enhancing therapies, state of the art spa services, inspiring talks on life principles and a tantalizing daily buffet of enzyme-rich, organic meals at this wonderful place.The goal of HHI is to assist people in taking responsibility for their lives and to help them internalize and actualize an existence free from premature aging, disease and needless pain.

My top resource for my venture is the connections I've made; (Santana and Stephanie) due to the people/connections they know, as well as their knowledge of the wellness industry.

V

1. Keeps customers returning and makes process smooth 
2. Never stop until perfection is reached 
3. Makes customer want to buy product due to quicker process 
4. Makes company a morally beneficial purchase and helps mankind 
5. Makes transition and purchase easy and efficient 
6. Again helps customers in transition to new model while keeping profits for the company 
7. Allows company to reach all customers and respond quickly 
8. Always keeps systems working and customers happy 
9. We will be only company like us in the market 
10. Furthers the company and ideas always and extensively 

R (1-10 (rarest) --(Scale)

1. 5
2. 10
3. 10
4. 5
5. 7
6. 6
7. 1
8. 19
9. 8
10. 10

 I (1-10 Scale, 1 being easiest to imitate)

1. 1
2. 10
3. 7
4. 8
5. 3
6. 1
7. 2
8. 10
9. 9
10. 10

N (1-10 Scale, 1 is very substitutable)

1. 10
2. 1
3. 5
4. 3
5. 4
6. 8
7. 7
8. 1
9. 10
10. 10