Reading Reflection | Week 7

Yankelovich & Meer: Rediscovering Market Segmentation (Harvard Business Review, February 2006)  

Questions being answered regarding Harvard Business Review:

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

2) Identify at least one part of the reading that was confusing to you.

3) If you were able to ask two questions to the author, what would you ask? Why?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

1. In the Harvard Business Journal article, there were many sections that stood out to me. I personally enjoyed learning about the psychographic types like "High-tech Harry" and "Joe Six-Pack" and how they can directly correlate with real people's lifestyles, attitudes, self-image, and aspirations. I definitely can see how demographics play a huge part in predicting purchase behavior. 

2. I found this article to be very clear and concise. I really didn't have any section that was confusing to me. I enjoyed it!


3. If I were able to ask the author two questions:

1. What inspired you to study non demographic segmentation?
2. What were the steps you took in creating the psychographic types, "High-tech Harry" and "Joe Six-Pack"?

I would ask these questions in order to hear the perspective of an intelligent writer and also to learn about the author's ventures that lead him to the place he is today.


4. I don't have anything in particular that I felt the author was wrong about. I really enjoyed this article in the Harvard Business Journal, Yankelovich & Meer: Rediscovering Market Segmentation.

Elevator Pitch No. 2 | Revise & Reflect

Rare Earth Organics is 100% organic, plant-based cafe that specializes in gourmet cuisines.

As I mentioned in my first pitch, Fish hawk, Florida is a growing community that is located close to the heart of Tampa. This community is continuing to develop and already has most everything you would find in a small city; grocery stores, banks, doctor offices, homes, parks, nature trails, water parks, some chain restaurants, fast food places, etc.

I see many people in this town striving to be health conscious and live an active lifestyle with their families. Being a community full of families who strive to live a healthy fitness lifestyle, food is a big issue. Fast food places (such as McDonalds, Taco Bell, and Sonic), along with some ice cream places, and a few chain restaurant that let's just say are..."eh", make up the food options in this community.

As a plant-based eater, I personally find it very difficult to find places to enjoy in this community that offer foods that fit my dietary needs such as plant-based, vegan, gluten free, non-processed healthy foods. With this personal unmet need, I can't help but believe there may be others out there that would consider the restaurant options in this area as an unmet need for them as well. Whether one is Vegan, Vegetarian, or just wants some healthier options, I feel this is truly an unmet need in the Tampa bay area, particularly in the community of Fish hawk. That is why I created the idea of Rare Earth Organics Cafe.

I want to bring a restaurant to the market that offers creative plant-based cuisine that is both rich in flavor and of course, nutrient dense. This cafe will offer a unique environment that focuses on supporting nutritional wellness and sustainability for every person who walks into the door. Rare Earth Organics will ensure to select the finest organic ingredients while also supporting local farmers, sustainable agriculture and environmentally friendly products.

Note: I have been recovering from being sick, so forgive my pitch isn't as dynamic as I would have liked. 

Thanks for watching!

Reflection:
I appreciate all of the feedback from my first elevator pitch. Although I have been getting over being sick, I certainly can say I felt more comfortable speaking to the camera and giving my pitch the more I practiced. 
I tried to dress more professional in this pitch. Also, I aimed to have a better camera view (as was suggested to me in the first pitch.)